Zero-Click Search: How to Get Seen Without Getting Clicked
Google has been quietly taking your traffic for years. Featured snippets, knowledge panels, People Also Ask, and now AI …
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— writing
Thoughts on
products & craft.
Notes from 15+ years of shipping — on product management, SEO, development, and how to make things people actually use.
Local SEO for Bali Cafes: What Actually Moves the Needle
A Bali cafe gets most of its foot traffic from strangers — tourists who just landed, remote workers hunting for wifi, …
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