— writing

Thoughts on
products & craft.

Notes from 15+ years of shipping — on product management, SEO, development, and how to make things people actually use.

May 02, 2026 AI & Tech

Why your AI workflow still needs human judgment gates

Most teams treat automation as a question of volume: how many tasks can we remove from the human queue? That framing …

Apr 30, 2026 Product Philosophy

You probably spent time in a room last year mapping out your product’s next 3 to 5 years. Offsite somewhere, …

Apr 27, 2026 Product Philosophy

Most SaaS tools charge per seat. One user, one fee — clean, predictable, easy to justify in a budget meeting. It worked …

Apr 26, 2026 Agency Thinking

Most distributed teams aren’t remote-first. They’re remote-tolerant — which means they’ve taken an …

Apr 25, 2026 Product Philosophy

Your product roadmap keeps slipping. Features that should take a week take three, bugs keep coming back after …

Apr 23, 2026 Product Philosophy

Founders obsess over roadmaps. They celebrate sprint completions, count merged pull requests, and feel a rush of …

Apr 22, 2026 Product Philosophy

Most founders learn about Agile like it’s a law of physics. There are sprints, there are standups, and if …

Apr 21, 2026 Product Philosophy

Every backlog has the same problem: too many P1s, too little time, and someone senior who thinks their feature should …

Apr 20, 2026 AI & Tech

Most product teams don’t have an AI problem. They have a prioritization problem — and AI is making it worse. Every …