Zero-Click Search: How to Get Seen Without Getting Clicked
Google has been quietly taking your traffic for years. Featured snippets, knowledge panels, People Also Ask, and now AI …
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— writing
Thoughts on
products & craft.
Notes from 15+ years of shipping — on product management, SEO, development, and how to make things people actually use.
Why GEO Matters More Than SEO in 2026
Your search rankings look fine. Your traffic is down anyway.
This is the quiet frustration behind a lot of SEO …
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