Why your AI workflow still needs human judgment gates
Most teams treat automation as a question of volume: how many tasks can we remove from the human queue? That framing …
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— writing
Thoughts on
products & craft.
Notes from 15+ years of shipping — on product management, SEO, development, and how to make things people actually use.
AI Data Policy for Small Teams: Set It in 30 Minutes
Most teams using ChatGPT or Claude haven’t agreed on what’s okay to paste and what isn’t. That gap is …
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Minimum Viable AI: Add AI to Your Product Without the Bloat
Most product teams don’t have an AI problem. They have a prioritization problem — and AI is making it worse. Every …
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Why GEO Matters More Than SEO in 2026
Your search rankings look fine. Your traffic is down anyway.
This is the quiet frustration behind a lot of SEO …
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