Why your AI workflow still needs human judgment gates
Most teams treat automation as a question of volume: how many tasks can we remove from the human queue? That framing …
read more →
— writing
Thoughts on
products & craft.
Notes from 15+ years of shipping — on product management, SEO, development, and how to make things people actually use.
Replace your 5-year roadmap with rolling 90-day themes
You probably spent time in a room last year mapping out your product’s next 3 to 5 years. Offsite somewhere, …
read more →
AI Data Policy for Small Teams: Set It in 30 Minutes
Most teams using ChatGPT or Claude haven’t agreed on what’s okay to paste and what isn’t. That gap is …
read more →
Per-Seat Pricing Had a Good Run. AI Is Ending It.
Most SaaS tools charge per seat. One user, one fee — clean, predictable, easy to justify in a budget meeting. It worked …
read more →
Remote-First Engineering: What 2026 Actually Taught Us
Most distributed teams aren’t remote-first. They’re remote-tolerant — which means they’ve taken an …
read more →
Technical Debt Is a Business Risk, Not an IT Problem
Your product roadmap keeps slipping. Features that should take a week take three, bugs keep coming back after …
read more →
Zero-Click Search: How to Get Seen Without Getting Clicked
Google has been quietly taking your traffic for years. Featured snippets, knowledge panels, People Also Ask, and now AI …
read more →
Outcome vs. Output: The Metric Most Founders Get Wrong
Founders obsess over roadmaps. They celebrate sprint completions, count merged pull requests, and feel a rush of …
read more →
Scrum, Kanban, or Chaos: A Founder's Guide to Shipping
Most founders learn about Agile like it’s a law of physics. There are sprints, there are standups, and if …
read more →
How to Say No When Every Feature Is a Priority
Every backlog has the same problem: too many P1s, too little time, and someone senior who thinks their feature should …
read more →
Minimum Viable AI: Add AI to Your Product Without the Bloat
Most product teams don’t have an AI problem. They have a prioritization problem — and AI is making it worse. Every …
read more →
WordPress Was Fine. Here's Why I Left Anyway.
I built my first serious client site on WordPress in 2017. It had a contact form, a blog, a gallery plugin, a slider …
read more →
Local SEO for Bali Cafes: What Actually Moves the Needle
A Bali cafe gets most of its foot traffic from strangers — tourists who just landed, remote workers hunting for wifi, …
read more →
Why GEO Matters More Than SEO in 2026
Your search rankings look fine. Your traffic is down anyway.
This is the quiet frustration behind a lot of SEO …
read more →
Flutter vs Native in 2026: How to Pick the Right One
Someone on your team says Flutter is “basically native now.” Your lead developer says native is the only …
read more →
The 3 MVP Mistakes That Kill Products Before Launch
I’ve been part of more MVP builds than I can count. Some shipped well and became real products. Others launched to …
read more →